Making Credit Better

Thoughts, stories and insight from the TotallyMoney team

Don’t Looker back in anger

Towards the end of 2017, the Marketing Team heard rumours of a new data analytics platform to replace the ‘Viper’ interface, which we built in-house using SQL. Although Viper provided most of the key metrics needed to optimise marketing campaigns and track performance, looking at the data would sometimes raise more questions than the data…

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Fresh thinking for customer success

In an economy where credit products are so readily available, it’s surprising how little we know about our own ability to get credit. If you asked any of my friends about their credit history you would likely be met with blank stares and confused looks. Understanding your credit report is important, but we are rarely,…

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Creating a personalised offers page for customers

In 2017, TotallyMoney created Borrowing Power to help customers understand how likely they are to get credit. Last week, with the launch of the new ‘Your Offers’ page, we’ve developed that idea into an optimised, personalised experience for all TotallyMoney account customers. Now  they can take full advantage of their Borrowing Power. We’ve seen how…

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No piece of cake getting a slice of the action

On Sunday, TotallyMoney’s 250,000th customer joined our service to get access to their free-forever credit report, Borrowing Power and best credit matches. Our growth since our September 2017 launch has been sensational.  In only five months, we’ve attracted one-quarter of a million people to use our service. In that time, we’ve launched a national TV advert, become…

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Are we in Post-Peak Balance Transfer?

The length of interest-free balance transfers is falling. In September, the longest interest free period for Balance Transfer Offer was 43 months. At the time of writing this article, the maximum you can get is 39 months. That’s if you are accepted by the lender. How to find the best offer You can check your…

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We’re the Best Credit Report Provider 2018. Official.

We’re pleased to announce we’ve won the Best Credit Report Provider at the 2018 Moneynet Personal Finance Awards. It’s the most recent addition to our list of accolades. The award was given in the FinTech category, and we were delighted when the framed award landed at TM Towers on January 2nd — a fantastic way…

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Looker to the future of business intelligence

At a recent Data Disruptors Meetup, Looker CEO Frank Bien delivered an opening presentation about how the data landscape had changed over the past decade Three eras of data Bien outlined three eras in data; the first in which querying data was very slow and expensive, and therefore it wasn’t done that often and only…

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Attention is media’s true currency. And now there’s less to go round.

For many years I’ve questioned the true value of online media advertising. I’ve failed to believe in the hype of data driven, hyper targeted, super-personalised banners littering web pages. Beyond Facebook and Google’s astonishing strides in revolutionizing direct response advertising, there is a severe shortage of consumer attention to buy online. The challenge for marketers…

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