TotallyMoney.com Blog

Building a fairer credit market

Thoughts, stories and insight from the TotallyMoney.com team

Addressing the discontent in content marketing

Last week, I had the pleasure of speaking at Kaizen’s Fintech breakfast seminar on the subject of content marketing. Pete Reis-Campbell gave an excellent talk sharing real world practical advice that any marketer could take away and immediately action – a rarity in the world of conferences these days. Check out Pete’s key takeaways here….

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The Hottest Game in Town

“I’ve got wood and I need a sheep” are not the words you usually hear in an office in Central London. However, earlier this year the offices of TotallyMoney were transported to 16th century undiscovered lands where we were faced with the daunting task of starting our own civilisations, building roads and cities while battling…

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Hey, good lookin’, what ya got cookin’?

At TotallyMoney, we face a set of challenges that I am certain are not unique to our company. Data is not easily accessible to everyone because our data infrastructure is complex, which means that complex queries have to be written even for the simplest of analyses.  Because most people do not have the technical skills…

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Do customers really think in terms of cards or loans?

Visit any price comparison website and you will quickly be funnelled into a comparison of either credit cards or loans. They are treated entirely separately and assume that the customer has a clear need for one product type or the other.   Break with Tradition There are obvious differences between credit secured from a loan…

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How We Built a Free Credit Report

We recently launched our new free credit report on TotallyMoney and we had to do it in a fairly short time with a small team.  To be fair, small, focused teams is the way we prefer to work but it does mean we have to make careful choices about tools and technology in order to…

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Thrown in at the Deep End of PPC

Given that my role as Marketing Executive at TotallyMoney is my first job out of University, I hadn’t expected that within three weeks I’d be using AdWords Scripts to manage campaigns for one of our core services. I had, naïvely, thought that any tasks I might be given would be closely monitored and that, as…

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The Building Behind Building a Fairer Consumer Credit Market

TotallyMoney’s mission has always been to help customers get a better deal from the credit industry and to build a fairer credit market for consumers.  Once the idea to provide our customers with a free credit report was born and then, after all the negotiations, planning and designing were finalised, the task of building it came…

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Making an Amazing TV Ad

The things to consider when embarking on a new TV campaign: some questions to ask to ensure that your brief will be met and that you’ll be happy with the finished creative.

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